Creative Marketing Leader with +15 Years Building Work & Teams That Change The Way Creativity Comes to Life

Skills: Creative Direction / Marketing / Creative Production / Channel Strategy /Social Strategy / Growth Acceleration / Content Programming & Partnerships / SaaS + Scaled Creative Solutions / Partner Enablement / Narrative Development + Deployment / Master of Balancing Left 🧠 Right

** EXPERIENCE **

Vice President, Creative Services at Smartly (2024-Current)
Sr. Manager Creative Strategy, North America at Reddit (2019–2024) 
Creative Director at Meta (2013–2019) 
Sr. Art Director at Ogilvy & Mather (2012–2013)
Art Director at Digitas (2011-2012)
Designer at Cramer-Krasselt (2008-2011)

**CAREER HIGHLIGHTS**
💡 Founding Member: Ad Council EMTC
🏆 Award-Winning Global Creative Leader 
🛠️ Co-Founder META, Creative Shop
🚜 Co-Founder Reddit, KarmaLab
🎥 Award-Winning Series for Tourism New Zealand
📙 Launched World Best-Selling Author 1st Interactive Novel
🖼️ Led Tate Modern’s First Mobile AR Exhibit
🦄 Made Purple Mattresses a Cult-Classic
🧠 Owner & Partner at Misoo Aperitivo

**AWARDS**
Digiday Winner: Best Social Video Campaign
Streamy Winner: Best Branded Content Series
Nexty, Winner: Most Impactful Media Campaign
American Advertising Awards, Winner: Best in Branded Entertainment
Webby, People’s Voice Winner: Best Use of Mobile Media
Webby, Nominee: Best Use of Data Driven Media
Cannes Lions, Shortlist

**SELECTED PRESS**
AdCouncil - AdCouncil Launches Emerging Media & Technology Committee
AdAge - Reddit Rebrands Its Creative Strategy Team as KarmaLab
AdWeek - Adidas Custom Campaign Feature @ Cannes '22
Variety - Netflix, Old Spice Team Up to Make Scents for ‘Witcher’ Fans
AdAge - The Little Ice Cream Truck That Could
Next Reality - FB Creates “Virtual Wing” Art Exhibit at The Tate
AdFreak - Tim & Eric's Very Weird New Series Will Help You Sleep
Popular Science - The Next Novel You Read May Be In Messenger

See The Work