Creative, tech and marketing leader with 15 years experience successfully building teams & work to impact the industry.

Skills: Creative Leadership + Vision Setting / Conceptual Excellence / Fostering Growth / Content Programming & Partnerships / Cross-Functional Collaboration / Scaled Creative Solutions / Partner Enablement / Narrative Development + Deployment / Master of Balancing Left 🧠 Right

**EXPERIENCE**

REDDIT: Sr. Manager, Creative Strategy, North America (2019–Current) 
META: Creative Director (2013–2019) 
CREATIVE AGENCY: Ogilvy & Mather / Digitas / Cramer-Krasselt (2008–2013)

**CAREER HIGHLIGHTS**
💡 Founding Member: Ad Council EMTC
🏆 Award-Winning Global Creative Leader 
🛠️ Co-Founder META, Creative Shop
🚜 Co-Founder Reddit, KarmaLab
🎥 Award-Winning Series for Tourism New Zealand
📙 Launched World Best-Selling Author 1st Interactive Novel
🖼️ Led Tate Modern’s First Mobile AR Exhibit
🦄 Made Purple Mattresses a Cult-Classic
🧠 Owner & Partner at Misoo Aperitivo

**AWARDS**
Digiday Winner: Best Social Video Campaign
Streamy Winner: Best Branded Content Series
Nexty, Winner: Most Impactful Media Campaign
American Advertising Awards, Winner: Best in Branded Entertainment
Webby, People’s Voice Winner: Best Use of Mobile Media
Webby, Nominee: Best Use of Data Driven Media
Cannes Lions, Shortlist

**SELECTED PRESS**
AdCouncil - AdCouncil Launches Emerging Media & Technology Committee
AdAge - Reddit Rebrands Its Creative Strategy Team as KarmaLab
AdWeek - Adidas Custom Campaign Feature @ Cannes '22
Variety - Netflix, Old Spice Team Up to Make Scents for ‘Witcher’ Fans
AdAge - The Little Ice Cream Truck That Could
Next Reality - FB Creates “Virtual Wing” Art Exhibit at The Tate
AdFreak - Tim & Eric's Very Weird New Series Will Help You Sleep
Popular Science - The Next Novel You Read May Be In Messenger

See The Work