Reddit is a place where people can share stories anonymously - allowing for a interest-driven, trusted and valuable exchange for all audiences… especially parents! This is where parents go to ask advice, get tips and to share stories of their little ones. All without the pressure of showing only the good moments, or the concern of revealing their (kids) identity. This insight & behavior led to our team partnering with Pampaer's to launch their 360º Cruisers, by asking parents to share memorable stories of movement with us on platform. Taking those stories bringing them to life through an animated series, aptly titlted, "Pooper Heroes."