Samsung Switchers Anonymous

Welcome to “Switchers Anonymous” with the new Samsung Galaxy Z Fold5.

This fantastically entertaining collection of Reddit-inspired characters and conversations invited our audience to join “Switchers Anonymous” and learn what they’ve been missing. An entertaining, real, honest and anonymous collection of custom creative spotlighting why switching is the way – and how the Z Fold5 is the window into a new, and better, world.

“Out of the Darkness” features the folding capabilities of the device through an entertainment-first lens and captivating characters to show just how “OMG” the fold is.

Custom Device Feature Videos (x4)

“To The Moon” features how multiple app performance can satisfy even the most stonk-hungry “Wall Street Betters” out there.

“Bigger Games” features the Snapdragon processor and all the gaming power it can bring… if you make the switch, that is.

“Tiny Puppies” features on the full-screen cuteness capabilities of the Z Flip 5. Perfect for the r/aww crowd.

Custom Teaser Video (x1)

“Make The Switch” featured testimonials from the characters in a late-night-lawyer style video ripe for Reddit’s humor & entertainment audiences.

Accompanying Custom In-Feed GIFs

CREDITS: 
Production: Subtropic Studios
Director: Joshua Russell
Creative Team: Stephen Vallera (Head of Creative), Roden Vuong (Sr. Creative Strategist), Emilie Lara (Producer)