Samsung IRL to URL
Turning relevant Subreddits into contextual showrooms during Samsung’s biggest moment of the year.
To contextualize the experience of the new Samsung Galaxy Z Flip4, we chose 3 key communities and brought the new device to life through their lens. Building out a custom space at the epic Samsung “Unpacked” in NYC – later using the content captures IRL, in a scaled URL activation on Reddit.
“IRL to URL” - a first-to-market partnership with Samsung turning context and community into a new device showroom at Samsung Unpacked.
CREDITS:
Production: SetCreative
Creative Team: Stephen Vallera (Head of Creative), Roden Vuong (Sr. Creative Strategist), Holly Krois (Producer)